The recently released video footage of behind the scenes action at the Auckland Nines is perhaps the best media work ever produced by the Parramatta Eels. If the brief was to make the fans feel like they were there alongside the team, then it gets a huge tick from TCT!
It was truly riveting viewing, with BA’s instructions and debriefs, the dressing room rev ups, combining with the on field action and sideline reaction. As the tournament unfolded on Sunday, we were taken on a great ride with a team finding genuine self belief. With these videos, we gained that glimpse into the basis of that belief.
The media department at the Parramatta Eels deserve a huge congratulations for the production values evident in this footage. As fans we have been treated to a pre-season full of images and film from training. It’s almost like there has been no off-season.
Importantly, we should be grateful to Brad Arthur for allowing the supporters to engage with the team like never before. We all assume that Arthur has to agree to this media exposure and rightly so. However, I’ve discovered that BA was actually instrumental in formulating the behind the scenes concepts that we are all enjoying.
When the media team and the football department come together like this, the fans are the ones to benefit.